Our leadership
Meet our Leadership!

Vice President
Shivani Potnuru
Major(s): Computer & Information Statistics

President
McKenzie Kujava
Major(s): Computer Science

VP of Education
Shlok Judhav
Major(s): Computer Science & Data Science

VP of Web
Smeera Zaveri
Major(s): Design Innovation & Society

VP of Leadership & Engagement
Ani Phung
Major(s): Information Science
Certificate(s): French

VP of Communication
Kevin Zhang
Major(s): Computer Science & Data Science
Certificates: Graphic Design

VP of DEIBA
Keerthi Peddinti
Major(s): Computer Science

Web Director
Nadia Choi
Major(s): Information Science & Psychology

Cohort Manager
Arshia Rikhi
Major(s): Computer Science

Education Mentor
Gabi Czeremuga
Major(s): Computer Science & Information Science
Certificates: Digital Studies

Cohort Manager
Ben Xie
Major(s): Marketing & Supply Chain Management

Cohort Manager
Ben Xie
Major(s): Marketing & Supply Chain Management

Cohort Manager
Ava Shumway
Major(s): Economics & Legal Studies

Marketing Director
Sophia Chen
Major(s): Psychology & Computer Science

VP of Marketing
Jordan Lascala
Major(s): Computer Science
Certificates: Geospatial Data Science

VP of Marketing
Sophia Huess
Major(s): Computer Science & Information Science
Certificates: Digital Studies
Our leadership
Our leadership
Meet our Leadership!




President
McKenzie Kujava
Major(s): Computer Science
VP of Education
Shlok Judhav
Major(s): Computer Science & Data Science
VP of Education
Shlok Judhav
Major(s): Computer Science & Data Science


Web Director
Nadia Choi
Major(s): Information Science & Psychology




VP of Leadership & Engagement
Ani Phung
Major(s): Information Science
Certificate(s): French


VP of Communication
Kevin Zhang
Major(s): Computer Science & Data Science
Certificates: Graphic Design


VP of DEIBA
Keerthi Peddinti
Major(s): Computer Science


Cohort Manager
Arshia Rikhi
Major(s): Computer Science


Cohort Manager
Ava Shumway
Major(s): Economics & Legal Studies


Education Mentor
Gabi Czeremuga
Major(s): Computer Science & Information Science
Certificates: Digital Studies


Marketing Director
Sophia Chen
Major(s): Psychology & Computer Science


VP of Marketing
Sophia Huess
Major(s): Computer Science & Information Science
Certificates: Digital Studies


VP of Marketing
Jordan Lascala
Major(s): Computer Science
Certificates: Geospatial Data Science
VP of Communication
Kevin Zhang
Major(s): Computer Science & Data Science
Certificates: Graphic Design
Our Pillars

Workshops
Our workshops provide a strong foundation in the design process, the role of designers, and the impact of emerging technologies. We prioritize hands-on learning, dedicating most of our general meetings to workshops that emphasize active participation.

Professional Development
We support members in exploring diverse design-related career paths while strengthening essential professional skills, including portfolio development, networking, and interdisciplinary collaboration.

Hands-on projects
We believe real-world experience is key to growth. Our structured, project-based learning opportunities help members refine their skills in digital and physical product design, writing, and critique—all within a collaborative and supportive environment.

Curated Resources
We aim to promote inclusion in the design community by maintaining and compiling resources — a list of UW design/innovation course offerings, other university resources, and intro-friendly articles and news.
Our Pillars

Workshops
Our workshops provide a strong foundation in the design process, the role of designers, and the impact of emerging technologies. We prioritize hands-on learning, dedicating most of our general meetings to workshops that emphasize active participation.

Professional Development
We support members in exploring diverse design-related career paths while strengthening essential professional skills, including portfolio development, networking, and interdisciplinary collaboration.

Hands-on projects
We believe real-world experience is key to growth. Our structured, project-based learning opportunities help members refine their skills in digital and physical product design, writing, and critique—all within a collaborative and supportive environment.

Curated Resources
We aim to promote inclusion in the design community by maintaining and compiling resources — a list of UW design/innovation course offerings, other university resources, and intro-friendly articles and news.
Our leadership
Our leadership
Meet our Leadership!


President
McKenzie Kujava
Major(s): Computer Science


VP of Communication
Kevin Zhang
Major(s): Computer Science & Data Science
Certificates: Graphic Design


Cohort Manager
Arshia Rikhi
Major(s): Computer Science


Marketing Director
Sophia Chen
Major(s): Psychology & Computer Science


VP of Marketing
Sophia Huess
Major(s): Computer Science & Information Science
Certificates: Digital Studies


VP of Marketing
Jordan Lascala
Major(s): Computer Science
Certificates: Geospatial Data Science
Our Pillars


Workshops
Our workshops provide a strong foundation in the design process, the role of designers, and the impact of emerging technologies. We prioritize hands-on learning, dedicating most of our general meetings to workshops that emphasize active participation.


Professional Development
We support members in exploring diverse design-related career paths while strengthening essential professional skills, including portfolio development, networking, and interdisciplinary collaboration.


Hands-on Opportunities
We believe real-world experience is key to growth. Our structured, project-based learning opportunities help members refine their skills in digital and physical product design, writing, and critique—all within a collaborative and supportive environment.


Curated Resources
We aim to promote inclusion in the design community by maintaining and compiling resources — a list of UW design/innovation course offerings, other university resources, and intro-friendly articles and news.

about design interactive
about design interactive
about design interactive
Design Interactive is a student organization at UW-Madison dedicated to developing responsive social practitioners with a deep understanding of the foundations of design and emerging technologies, and an informed awareness of people, contextual needs, and societal impacts.
Design Interactive is a student organization at UW-Madison dedicated to developing responsive social practitioners with a deep understanding of the foundations of design and emerging technologies, and an informed awareness of people, contextual needs, and societal impacts.
Design Interactive is a student organization at UW-Madison dedicated to developing responsive social practitioners with a deep understanding of the foundations of design and emerging technologies, and an informed awareness of people, contextual needs, and societal impacts.
Our mission is to provide hands-on design experiences, deepen understanding of emerging technologies and their limits, and promote critical, creative, and transdisciplinary thinking.
Our mission is to provide hands-on design experiences, deepen understanding of emerging technologies and their limits, and promote critical, creative, and transdisciplinary thinking.
Our mission is to provide hands-on design experiences, deepen understanding of emerging technologies and their limits, and promote critical, creative, and transdisciplinary thinking.
We do this by offering foundational design workshops spent “doing,” professional exploration and development opportunities, and semester-long cohort projects.
We do this by offering foundational design workshops spent “doing,” professional exploration and development opportunities, and semester-long cohort projects.
We do this by offering foundational design workshops spent “doing,” professional exploration and development opportunities, and semester-long cohort projects.


Vice President
Shivani Potnuru
Major(s): Computer & Information Statistics


VP of Education
Shlok Judhav
Major(s): Computer Science & Data Science


VP of Web
Smeera Zaveri
Major(s): Design Innovation & Society


VP of Leadership & Engagement
Ani Phung
Major(s): Information Science
Certificate(s): French


VP of DEIBA
Keerthi Peddinti
Major(s): Computer Science


Web Director
Nadia Choi
Major(s): Information Science & Psychology


Cohort Manager
Ava Shumway
Major(s): Economics & Legal Studies


Education Mentor
Gabi Czeremuga
Major(s): Computer Science & Information Science
Certificates: Digital Studies


Vice President
Shivani Potnuru
Major(s): Computer & Information Statistics
VP of Web
Smeera Zaveri
Major(s): Design Innovation & Society